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Viral marketing lives off a replication factor that is greater than 1. This means that, on average, a message from one person needs to be passed on to more than one other person. If this happens, the viral marketing campaign is alive.

Viral marketing campaigns are “packed” in containers. Suitable containers may be slide presentations, images, PDFs, podcasts, digital games or apps. Video clips uploaded to social media platforms such as YouTube.com are also interesting options. We design viral marketing items, select the right containers and take over seeding, i.e. initial spreading across the entire globe.

For a viral marketing item to be forwarded voluntarily, it is necessary to keep to special formats and observe certain rules. At this point at the latest, our experience and specific know-how in the dramaturgy and establishment of a viral marketing container begins to pay off for our clients. Our experience and our skills go far beyond those of conventional advertising agencies, or can you imagine a TV spot being watched voluntarily millions of times?

Ask us about the rules of the game, and use viral marketing for your success!