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Conversion - „Come, visit, order, be happy“
Conversion means that consumers are given the opportunity to offer their feedback. Visitors can become fans, sign up for the newsletter or order and pay for products immediately. Online marketing should make people want to join in. For this to happen, the prompt must be appealing, the way must be paved, and conversion should be a reward.
“Come, visit, order, be happy” is the motto.
To reach a high conversion rate is the most exciting task of excellent online marketing. -
campus42 - we take on all relevant tasks
campus42, the online marketing agency, takes on these tasks. It delivers ideas, proposes online advertising strategies, develops online marketing campaigns and sees to the production and implementation.
Of course we also measure the success and continually optimise our clients’ online appearances and their marketing campaigns. -
The new consumer is a cat
For a long time consumers were treated like dogs. The advertising industry conditioned consumers by constantly exposing them to repetitive advertising messages. Thanks to immense advertising budgets this worked for quite a few centuries.
Now a much larger number of media channels has to be covered. To cover them all is impossible and also unrealistic in view of any company’s media budget.
In addition, the consumers’ behaviour in online channels has completely changed. Online consumers are informed, read about other peoples’ experiences in blogs, and share their own.
One thing is for sure - consumers have become picky: “The new consumer is a cat!” -
Pandemic Lab - viral marketing laboratory
A team of experts uses Online Monitoring Tools to monitor viral online communication for us and our clients. It tracks and studies pandemic movements of all relevant social media and news channels with respect to the predominant attitude towards a company or product.
These trends and experiences are reflected in our blog.
Our viral marketing lab – the pandemic lab - also includes the c42 100% Blog.